Global
Commitments to Help Fight Obesity
Marianne Mavrikios on May 29, 2013
Company Outlines Consistent Business Actions For Its Products, Packaging and Marketing…
The Coca-Cola Company states four global business
commitments to further contribute to healthier, happier, and more active communities.
These commitments will apply to the more than 200 countries, obliging them to:
- Offer low- or no- calorie beverage options in every market
- Provide transparent nutrition information, featuring calories on the front of all of packages
- Help get people moving by supporting physical activity programs in every country where they do business
- Market responsibly, including no advertising to children under the age 12 anywhere in the world
“Obesity is today’s most challenging health issue,
affecting nearly every family and community across the globe. It is a global
societal problem which will take all of us working together and doing our
part,” said Muhtar Kent, Chairman and Chief Executive Officer of The Coca-Cola
Company. “We are committed to being part of the solution, working closely with
partners from business, government and civil society. This commitment is
another step forward on our journey, as we take action with scale and reach
across every country and continent where we operate.”
Muhtar Kent will be making the global announcement
within the next month or so, in commemoration of the 127th
anniversary of Coca-Cola.
Already, The Coca-Cola Company has taken a number of
important steps, including product and packaging innovations including smaller
portion sizes with their expansion of mini-cans in the United States,
Australia, Canada, Korea and Thailand. The Coca-Cola system currently supports
hundreds of active, healthy living programs in more than 115 countries reaching
millions of people, and is putting calories on the front of nearly all
beverages worldwide. And, will continue to do so even more.
The Company also has committed to publicly and
actively measure the scale and reach of its efforts on www.comingtogether.com.
The digital platform provides further details about
the Company’s global commitments and invites all to learn more about what the
Company is actively performing, allowing the public to track its progress, post
feedback and exchange ideas on how they can collectively promote choice, energy
balance and movement.
Presently, The Coca-Cola Company sells non-alcoholic
beverages in nearly every beverage category – from sparkling beverages to
water, enhanced and flavored water beverages, tea, coffee, juice and juice
drinks, sports beverages and energy drinks. The broad portfolio includes nearly
800 low- and no-calorie beverages, representing 25 percent of the global
portfolio. Its been stated that this will continue, innovating
portion-controlled packages and new, natural zero-calorie sweeteners like
stevia, because the Company believes choice comes in many tastes, shapes and
sizes.
 |
|
|
Backgrounder
The Coca-Cola Company is the world’s largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led by
Coca-Cola, the world’s most valuable brand, the Company’s portfolio features 16
billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitamin water, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally,
they are the No. 1 provider of sparkling beverages, ready-to-drink coffees,
juices and juice drinks.
Through the world’s largest beverage distribution system, consumers in more
than 200 countries enjoy beverages at a rate of more than 1.8 billion servings
a day. With an enduring commitment to building sustainable communities, the Coca-Cola
Company is focused on initiatives that reduce their environmental footprint,
support active, healthy living, creating a safe, inclusive work environment for
their associates, and enhance the economic development of the communities where
they operate. Together with their bottling partners, they are ranked among the
world’s top 10 private employers with more than 700,000 system associates.
No comments:
Post a Comment