COCA-COLA: Blog Post

We’re All In This Together!

Marianne Mavrikios on May 29, 2013


Creating a progressive difference, Coca-Cola is embracing our own health and well being alongside our environment. Together with partners and stakeholders, Coca-Cola can play a role in helping to identify and support practical solutions that help people lead more active, healthy, lifestyles.

The organisation aspires to help people lead active, healthy lives by offering a wide variety of quality beverages to match different lifestyles and through the education and information it provides.

In terms of the environment, The 111 Navy Chair is the result of collaboration between The Coca-Cola Company and Emeco, the original designer and manufacturer of the Navy Chair. It brings together the companies' two most iconic products - the Coca-Cola bottle and the original Navy Chair.

The 111 Navy Chair was developed with over four years of research as well as design and materials testing, to ensure the most ecologically friendly and resilient product was produced. Each 111 Navy Chair is made with content from approximately 111 20 oz. (approximately equivalent to 111 600ml) recycled plastic bottles. It is estimated that approximately five million plastic bottles will be recycled globally each year for production of the chairs.

COCA-COLA: Feature 2

Caring For The Environment

Marianne Mavrikios on May 29, 2013

Making a positive difference includes not only the care about our health and well-being, but also the environment. Together with the Organisation’s partners and stakeholders, they can play a role in helping to identify and support practical solutions to promote environmentally sound manufacturing processes. 
Coca-Cola aspires to help people by offering a wide variety of quality beverages to match different lifestyles and promote recycling through education, packaging and information.

Packaging: A Reusable Asset

Coca cola packaging adds value to their products by being safe & healthy, providing product information, minimising breakage, reducing transportation costs, increasing their shelf life, and creating consumer convenience. They are working to first minimise the packaging and then look to find ways to recover and reuse as much as possible.  They view packaging, not as a waste, but as a valuable resource for future use.

In Australia, 'light weighting' of packaging, using less material and continuing to improve recycling strategies has seen a significant reduction in materials used.

Coca-Cola Amatil has undertaken a number of programs to encourage outdoor recycling, 

from the 'Refresh, Recycle, Renew' campaign, running since 2004.

'Give it back. Recycle' is Coca-Cola's long-term recycling platform for Australia which was rolled out in 2010 as part of Live Positively, giving prizes from recycled products.

Since introducing the first-ever beverage container with recycled PET in 1991, they have continued to invest significant dollars in development of environmentally and economically viable recycling technologies.

Community Grant of up to $10,000, for local projects that will help increase the recycling of beverage containers

Making A Difference To The Environment

Coca Cola’s goal is to grow their business whilst improving their energy efficiency and reducing emissions of greenhouse gases in cold drink equipment.  Coca-Cola Amatil (CCA) in Australia has been voluntarily reporting carbon emissions and identifying opportunities to reduce them since 1999 as part of the Australian Government's Greenhouse Challenge. While water savings remain a priority, energy management and climate protection is also a focus area. Coca Cola strives to;

• Accelerate the implementation of energy saving projects and energy awareness
• Reduce their direct carbon impacts
• Increase their focus on co-operative activities with customers and suppliers in Australia

The Coca-Cola Company was the first to introduce two major refrigeration initiatives:

• All new equipment must contain Hydro Fluorocarbon (HFC) free insulation, which can avoid up to three-quarters of the direct (greenhouse gas) emissions compared to our old equipment.
• Development and implementation of our own special energy-saving device, Energy Management System 55 (EMS-55), that now delivers energy savings of up to 35%.

One of the most recent ways they’ve found to reduce their transportation footprint further, through the use of a 'smarter' distribution route planning strategy.

Saving Water: A Priority

The Coca-Cola Company in Australia continually:

•  Looks to reduce overall water use across the business - in both manufacturing processes and office facilities.

• Controls water efficiency through measuring the amount of water used to make one litre of finished beverage. This is referred to as the 'Water Use Ratio' (WUR) and in Australia this is approximately 1.57 litres of water per finished beverage litre (2009 data). This is one of the best ratios in the world within the Coca-Cola system.

• Coca-Cola Amatil Australia has invested over $8 million in the last past few years in capital equipment and new technology to ensure the long-term sustainability of the companies spring water sources.

Coca-Cola Amatil’s global goal is to return to the environment, the water they use in manufacturing operations at a level that supports aquatic life, through comprehensive wastewater treatment. 

In Australia they,

• Ensure all wastewater discharged meets applicable regulatory requirements.
• Maintain and operate treatment facilities efficiently.

Around $5 million has been invested on hydro-geological surveys, technology and equipment to enable measurement and monitoring of standing water levels around the clock. This information is used to ensure water is fully sustainable.

Coca Cola: A Global Partner

The Coca-Cola Foundation along with the WWF, Reef Catchments and local development partners are supporting Project Catalyst. This long-term project focuses on promoting the evolution of cutting-edge practices in the sugar industry including: water quality improvements, soil health, farm production efficiency and precision planning.

Globally, Project Catalyst provides the exciting opportunity to connect agricultural leaders to environmental icons such as the Great Barrier Reef in a positive way.

Sustainably Profit Driven

The Coca-Cola Company in Australia has a track record of driving profits through manufacturing and distribution efficiencies, which have been combined with environmentally sustainable practices.  In partnership with governments, organisations, community groups and the general public have initiated programs that have focused on recycling of materials, monitoring the environment of manufacturing waste and by-products and creating initiatives that are mutually beneficial.

LINK

http://www.coca-cola.com.au/environment

COCA-COLA: Feature 1

Global Commitments to Help Fight Obesity

Marianne Mavrikios on May 29, 2013

Company Outlines Consistent Business Actions For Its Products, Packaging and Marketing…

The Coca-Cola Company states four global business commitments to further contribute to healthier, happier, and more active communities. These commitments will apply to the more than 200 countries, obliging them to:

1. Offer low- or no- calorie beverage options in every market
2. Provide transparent nutrition information, featuring calories on the front of all of  packages
3. Help get people moving by supporting physical activity programs in every country where they do business
4. Market responsibly, including no advertising to children under the age 12 anywhere in the world

“Obesity is today’s most challenging health issue, affecting nearly every family and community across the globe. It is a global societal problem which will take all of us working together and doing our part,” said Muhtar Kent, Chairman and Chief Executive Officer of The Coca-Cola Company. “We are committed to being part of the solution, working closely with partners from business, government and civil society. This commitment is another step forward on our journey, as we take action with scale and reach across every country and continent where we operate.”

Muhtar Kent will be making the global announcement within the next month or so, in commemoration of the 127^th anniversary of Coca-Cola.

Already, The Coca-Cola Company has taken a number of important steps, including product and packaging innovations including smaller portion sizes with their expansion of mini-cans in the United States, Australia, Canada, Korea and Thailand. The Coca-Cola system currently supports hundreds of active, healthy living programs in more than 115 countries reaching millions of people, and is putting calories on the front of nearly all beverages worldwide. And, will continue to do so even more.

The Company also has committed to publicly and actively measure the scale and reach of its efforts on www.comingtogether.com.

The digital platform provides further details about the Company’s global commitments and invites all to learn more about what the Company is actively performing, allowing the public to track its progress, post feedback and exchange ideas on how they can collectively promote choice, energy balance and movement.

Presently, The Coca-Cola Company sells non-alcoholic beverages in nearly every beverage category – from sparkling beverages to water, enhanced and flavored water beverages, tea, coffee, juice and juice drinks, sports beverages and energy drinks. The broad portfolio includes nearly 800 low- and no-calorie beverages, representing 25 percent of the global portfolio. Its been stated that this will continue, innovating portion-controlled packages and new, natural zero-calorie sweeteners like stevia, because the Company believes choice comes in many tastes, shapes and sizes.

Coca-Cola, Las Vegas, Nevada

Photograph taken by Michael Reeve, 24 March 2003

Backgrounder

The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world’s most valuable brand, the Company’s portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitamin water, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, they are the No. 1 provider of sparkling beverages, ready-to-drink coffees, juices and juice drinks.

Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy beverages at a rate of more than 1.8 billion servings a day. With an enduring commitment to building sustainable communities, the Coca-Cola Company is focused on initiatives that reduce their environmental footprint, support active, healthy living, creating a safe, inclusive work environment for their associates, and enhance the economic development of the communities where they operate. Together with their bottling partners, they are ranked among the world’s top 10 private employers with more than 700,000 system associates.

LINKS
http://www.coca-cola.com.au/health

http://www.coca-cola.com.au/health/weight-management.jsp